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Projects

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Marketing Collateral Refresh

Spearheaded a marketing collateral refresh project to address feedback provided during a recent analysis by an outside consulting firm which indicated the sales team lacked confidence in the products and/or the tools to sell the services. Suggested a 3-phased approach which included sales training, skills assessment and access to updated collateral (product overviews, pricing, delivery timelines, wireframes, etc.)

Cross-functional teams:

  • Product Management

  • Marketing

  • Sales

  • Delivery

ReCharge Interactive Table

Created a new rental equipment revenue channel by designing and launching a charging station table solution that resulted in over 40 rentals of 4 units within 10 months. An increase in demand led to the production of 2 additional units. The two built-in touchscreens create an opportunity to sell our Interactive Technology, Social Media, or Digital Signage solutions.

Cross-functional teams:

  • Product Management

  • Operations

  • Fabrication

  • Sales

  • Delivery

Social Media Platform

Built a business case with financial projections and persuaded the COO to fund $80K annually for a third party Social Media software platform.  This resulted in over 150 activations each year since 2013 and increased opportunities to upsell other solutions.  There was also an immediate and significant decrease in show-site failures related to API changes with Twitter and Facebook.  Before the new platform the show-site failure rate was approximately 1 in 3 events. Since this implementation there have been no reported failures due to API changes and only 2 reported issues related to a failure with the platform.

Cross-functional teams:

  • Product Management

  • Delivery

  • Monster Media (3rd party)

  • Sales

  • Operations

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