​​​​Sonia Barreau​

Director, Digital Product Marketing - Freeman Audio Visual - Dallas, TX 

​2016 - present

Results-driven marketing professional skilled in developing and implementing effective marketing campaigns, creating innovative sales enablement tools, and planning, writing and publishing internal/external communications. A strong work ethic paired with the ability to lead and work within cross-functional teams to achieve results that exceed expectations and accomplish business goals.
 

• In my current role I ensure that our enterprise sales team has effective tools and collateral to support their conversations about our growing portfolio of digital solutions.

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Product Manager - Freeman Audio Visual - Dallas, TX 

​2014 - 2016

 

• Created a new rental equipment revenue channel by designing and launching a charging station solution that resulted in over 40 rentals of 4 units within 10 months; increased demand led to the production of 2 additional units

• Successfully shepherded the Interactive Tech product-line from its inception in 2014 with one client to a viable product offering with multiple and repeat clients by calendar year-end 2015

• Spearheaded a marketing collateral refresh project to address feedback provided during a recent analysis by an outside consulting firm which indicated the sales team lacked confidence in the products and/or the tools to sell the services. Suggested a 3-phased approach which includes sales training, skill testing and access to updated collateral (pricing, wireframes, case studies and delivery timelines) via a password protected microsite. Developed a budget and delivery schedule which persuaded the VP of AV Brand Marketing to fund 60% of the project with the additional funding provided by the VP of Digital Services

• Collaborated with the VP of Business Development on the best approach to implement sales training and certification program for Digital Products; suggested reviving existing training modules with strict enforcement from upper management instead of creating new modules; this approach saved the company ~$15K

• Responsible for making strategic decisions on developing, pricing, promoting and distributing products that fall under the Interactive Technologies umbrella

• Manages the product life cycle of Social Media, Digital Signage and Interactive Technologies; necessary changes to extend the life of these products 

• Actively manages product(s) and takes appropriate actions to improve product and product line efficiency & performance (revenue, retention, growth, & customer satisfaction)

• Develops materials needed to support Sales teams to ensure product value propositions and positioning are understood and communicated appropriately

• Maintains market awareness of competitors, market conditions and activities, key and potential customers

 

Project Manager - Freeman Audio Visual - Dallas, TX

​2012 - 2014

 

• Built a business case with financial projections and persuaded the COO to fund $80K annually for a third party Social Media platform.  This resulted in over 150 stand-alone activations each year since 2013 and increased opportunities to upsell other solutions.  There was also an immediate and significant decrease in show-site failures related to API changes with Twitter and Facebook.  Before the new platform the failure rate was approximately 1 in 3 events, since this implementation there have been no reported failures due to API changes and only 2 reported issues related to a failure with the platform.

• Assessed, gathered and analyzed client's event requirements; created SOW and timeline based on those requirements

• Developed strong partnerships between the Digital Product Management Team, the Account Managers and our clients

• Accompanied sales team on client visits to explain digital solutions

• Oversaw documentation of delivery work flow process

 

Manager of Lease Compliance - HCP, Inc. - Irvine, CA

​2005 - 2011

 

• Managed a portfolio of 140+ senior living facilities

• Developed and implemented lease compliance best practices and compliance policies

• Worked with in-house and outside counsel to negotiate lease terms

• Partnered with engineers and the accounting team to ensure capital projects were completed on-time and within budget

• Hired and trained new employees